5 SEO Tips To Increase Your Conversion Rate and Sales

Search Engine Optimization (SEO) is constantly changing. It is always evolving. In fact, it is becoming more complicated in 2019 than ever before. The main aim of SEO isn't just to top the ranking charts but to drive more and more organic traffic to your website and convert that relevant traffic to customers. So what do you need to do to increase your conversion rate and sales with SEO? Well, you need the best SEO consulting services, a solid SEO strategy, and these tips which we are going to tell you in this blog. So go on and read ahead.

How SEO impacts sales?

Let's first understand how SEO impacts conversions and sales. It is simple mathematics.

Good SEO Strategy = More Clicks > More Traffic > More Leads > More Conversions

If you know, 75% of people click on the first page of the search engine result pages (SERPs). When you optimize your site and it appears at the first page of Google and other search engines, your customers notice your brand. They learn about your products or services. They click on your website and it helps you to shorten the sales funnel. When potential customers like your content and trust your services, they will go on to buy from your company. If you don't optimize your site properly, you would lose all these opportunities.

Here are five SEO tips that can help bring your conversion game to the next level.

5 SEO Tips to Increase Conversions

1.      Use Keywords That Can Convert

A good keyword strategy needs thorough research. The keywords you select for your website should focus on your services/products and the buyer intent. The keywords you select should have high volume search queries. Long-tail keywords work better as compared to 1 or 2-word keyword. Find long-tail keywords focusing on above factors that have high chances of conversions.

Optimize your website with the right placement of these keywords. Create informative, data-driven, and interesting content, such as blogs, eBooks, whitepaper, infographic, etc. that resonates with your customers' needs.

                                                                                                Source: Wordstream

2.      Improve On-Page

What is on-page SEO? It is the process of optimizing your web pages to get higher visibility in the SERPs. The most important on-page SEO factors that you must improve are URL structure, content, page speed, meta descriptions and titles, and mobile-friendliness.

Let's start with the URL structure. Googlebots rank websites with short URLs higher. The search giant prefers URLs having less than 17 characters than the ones which are really long. A study by serpIQ, it was revealed that content with 2,000 words or more rank higher in the SERPs.

Your website should load within 2 seconds. Yes, just 2 secs. Or you will lose the customers' trust and interest. Since 50% of users search using a mobile device, it becomes essential to make your website mobile-friendly so that you can grab the attention of mobile users too.

Search engines like Google use meta tags to find the most relevant results for a particular search query. Google also displays the meta description on its result pages, so you get a chance to tell people about your business and why they should choose you over your competitors. On-page is a technical thing, do make sure you take help of a professional company specializing in the best SEO consulting services.

3.      Create Content For Each Stage of the Sales Funnel

Content plays an important role in the conversion. You have to understand your buyer's journey to create content for each stage of the sales funnel. The first stage involves generating interest in potential buyers. So the content for this stage should be authoritative and inforamtive. The best type of content at this stage would be blogs, eBooks, whitepapers, tutorials, how-to guides, webinars, etc.

Once you get users to click on your site, you can nurture them to the next stage. Here you have to give them proof that your services are better than your competitors. Users will look for reviews, social proof, your website, and value proposition. Use the following content for lead nurturing – social media posts, case studies, testimonials, and content for top review sites.

The last stage of the sales funnel represents customers who have high buying intent. How you can make them take a final decision? Offer them discounts, specials, promotions, and free services. Don't forget to measure results at each stage. Use Google Analytics to measure high-converting pages, most-read content, and traffic.

4.      Work for Different Search Engines

There are three types of engines that work together in a search engine - Indexing Engine, Core Ranking Engine, and Modification Engine. Indexing Engine is a Googlebot that crawls all new web pages on both desktop and mobile and save them. Make sure your site's JS and CSS files are accessible and well-designed to get indexed by Googlebot.

Core Ranking Engine contains more than 200 ranking signals and rank website based on relevancy, value, topic, content quality, reputation, and more. So keep your on-page game on-point and create high-quality, long-form content.

Ranking Engine alone cannot offer relevant results, so Modification Engine works alongside it to provide the best results. This engine considers geography, user expectations, their search journey, freshness, and more such factors to find the best websites based on a user's query. So what's the takeaway? Create content that satisfies the user's intent. Satisfaction is the way to improve your site rankings. Better ranking means more clicks and sales.

5. Seasonal SEO

Holidays, seasons, and trending things impact user behavior. For brands, they present good opportunities to capture their attention and convert them. Google Keyword Planner is a good way to start. Find the high-trending phrases, relevant to your business. Analyze these high-potential keywords and prepare your content calendar, so that your business does not miss out any chance. With the help of the best rated professional SEO Company, you can create a seasonal SEO strategy and take leverage of seasonality to reach your business goal – more conversions.

Wrapping up

SEO is a long-term process. It has a higher ROI as compared to all other marketing methods. Start with where you are now. Consult one of the best-rated professional SEO companies and get a site audit done. This would help you understand the strengths and weaknesses of your site. With their best SEO consulting services, create a well-defined SEO strategy and follow the above-listed tips to